B2B Sales Training for Professional Service Providers
When you sell services professionally...
You face a genuine dilemma!
Compared to selling products, where attributes are easily measurable and physical demonstrations are possible, or selling commodities, where only price and availability really matter, selling services successfully demands that sales professionals be highly skilled at building TRUST and VALUE quickly, without ever giving the appearance of selling. Coming off as pushy or too ‘salesy’ would only serve to damage your credibility and make your job that much harder - if not impossible to do. For that reason, many standard sales tactics are off the table for service providers, especially any kind of hard sell tactics. Selling services successfully is a very complex process and it requires a smart and proven approach, one based on a true commitment to problem-solving, alignment, win-win strategy and the desire to succeed with finesse rather than force.
Level up on any sales skill that interests you!
Is there any part of your sales methodology that you would like to improve upon?
In small, focused groups, you can take the time you need to master, step-by-step, the HOW TOs of practically any relevant sales skill, including... Prospecting, Overcoming Sales Call Reluctance and other anxiety-related challenges, Sales Negotiation, Opening and Closing Powerfully, Building Trust and Credibility, Interviewing/Gathering Information, Qualifying, Storytelling, Uncovering Stakeholders and the Client's Buying Process, Managing Resistance and Easily Turning Objections into Opportunities, Using a Proven Win-Win Consultative Selling Strategy, and much more...
Just let me know what you would like to work on and I'll put together a small group of like-minded people who want to work on the same things. This approach keeps the training value consistently high and the costs exceptionally low!
A Note to Professionals...
The more successful you are, and the higher your rise in your chosen profession, the more your ability to land lucrative new clients for your firm impacts you and everyone else who depends on your success.
Unfortunately, many professional people have been taught to regard selling as a dirty word, perhaps even as an ethical issue or a conflict of interest. The reality of the situation, however, is that professionals must master consultative selling at the highest possible level, without ever seeming to sell. It's a tricky balancing act but there are known best practices that have consistently proven to be effective, impactful and easily reproducible.
Make no mistake, if you are a skilled professional and successful, you will almost certainly reach a point in your career at which landing new clients is not only an important part of your duties, but also the most meaningful contribution that you can make to the continued success of your firm. It is practically inevitable, so why not start mastering the requisite skills sooner rather than later?
There's nothing else like this in the world!
As an American Management and Sales Trainer, from the midwest, but long since based in Germany, I have been teaching valued business clients in the USA and Germany how to sell to each other professionally and successfully for 33+ years. The insight and understanding that comes from learning to train and sell successfully in multiple cultures has provided me with a unique ability to get to the heart of the matter, quickly and thoroughly. This is especially true when it comes to understanding and delivering value, building trust and credibility quickly, being persuasive without stepping over the line, answering objectives in a compelling, intriguing way and making the sales process a critically important and positive part of the customer experience, etc. I create, sell and teach these courses myself, and I promise you that this training packs a punch; it's proven and highly effective; it is easy to understand and implement, and it has been designed exclusively to help people sell services professionally to corporate clients. Just one more thing: I genuinely care! I want my clients to succeed and I am gladly available to help them master the best practices in B2B service selling. My clients consistently learn how to offer higher value to their own clients, how to sell more at higher profit margins, how to grow faster and earn more, how to contribute more to their firms, and how to do it all simply and systemicatically, with far less anxiety.