English proficiency alone does not predict success in American business. As a matter of fact, English proficiency without American business cultural know-how can even create an additional problem: Most Americans expect more from someone who is highly proficient in the English language. The simple truth is that to do business successfully with Americans, Germans and other international businesspeople must understand how Americans think about business, how they talk about business, how they work, lead, and expect to be led. This requires not only American business skills, but also cultural adaptation techniques, and proficiency in American rhetorical tactics and techniques.
The American Business Culture Training SYSTEM begins by teaching first principles. What principles always apply when you work with Americans? What are the DOs, DON'T DOs and the TABOOs? Then, by using practical, "real life" business scenarios and common problems as context, participants learn which specific principles apply to each scenario, as well as which tools are available to master it, and what the proven best practices in each type of scenario are. The ABC Training SYSTEM helps participants master many culturally accepted skills and tools, among them American agile working-style, leadership-style and American business communication-style, including intensive training in the rhetorical skills needed to succeed at win-win negotiations, persuasive presentations, managing conflict, delivering criticism, effecting change, consultative selling, answering objections and more.
American Business Culture
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