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American Business Culture
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Proven Seminar for American Employees of German Companies

Master a Proven 14-Point Success-System for American Employees of German Companies

German-American issues at work are chronic and costly. But they are not personal; they are systemic, and they can be easily and quickly solved. Not only that, but once Germans and Americans have learned how to work together effectively, we are the perfect complement for each other, unbeatable and able to achieve business outcomes that had previously seemed to be out of reach.

German-American Business Success is often SABOTAGED by Unrecognized Systemic Cultural Issues:

German companies are great employers. They offer fantastic job security, excellent skill development programs, very solid benefits, and so much more. Yet far too many American subsidiaries of German companies struggle with the same costly headaches: Issues like low employee satisfaction rates, high personnel churn-rates, frustration at not being heard or feeling appreciated, slow response times, and an apparent unwillingness to align with US customers, staff, or suppliers are commonplace and very harmful.

Typical German-American Business Issues and What You Can Do to Improve Them:

Common headaches (from an American perspective) that are really systemic cultural issues and VERY EASY TO SOLVE:

  • German counterparts making plans or decisions without consulting the people in the USA who are responsible for executing those plans and decisions. This usually ends up in an avoidable conflict.
  • German counterparts finding it difficult to show appreciation. They have been taught that not being criticized is essentially the same as being praised: “Nicht geschimpft, ist genug gelobt.”
  • Having to wait several days to get an email answer, even if it’s about an urgent customer issue. 
  • German companies missing delivery dates without giving a timely warning, a reasonable explanation, or any kind of apology to the injured parties.
  • German counterparts communicating very directly, including norm-busting harshness with criticism, which feels disrespectful to people on the American side.
  • German counterparts being quick to point fingers and place blame but avoiding responsibility when it comes to acknowledging their own role in unsatisfactory outcomes.
  • German counterparts being unwilling or unable to align with American counterparts. Frequently stating things like, “This is impossible.” “Yes, but…” “Thank you in advance.”

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