American Business Culture
American Business Culture
  • Start
  • B2B Selling Germany-USA
  • B2B Service Selling
  • USA-Rhetorical-Training
  • USA-Germany Bus. Culture
  • About ABC
  • Training Concept
  • For Companies
  • For Private People
  • Diagnostic Test
  • ABC EXAM & Certificate
  • Nächstes Power-Seminar
  • Books by Daniel Donahey
  • Impressum / Kontakt

American Business Rhetorical Training

Learn how to BE HEARD and TAKEN SERIOUSLY by your American business partners!

As you may have already painfully discovered, German and many other international communication-styles are not particularly effective in American business. Unfortunately, they are simply not convincing or in harmony with American communication expectations. For that reason, otherwise powerful arguments, valuable advice and/or urgent requests are simply ignored by many or most American partners. The reason they undervalue or completely ignore these urgent messages is that Americans have learned to process information differently. They follow a communication strategy that combines a big-picture overview with deep-dive dialogue. The American communication-style does not accept unsolicited explanations, but rather it thrives on extensive questioning and the dialogue that those questions generate. It is a very unique system, but it is easy to learn and master. Find out how in this 2-hour intensive SHORT SEMINAR.


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Learn how to say NO without making an enemy!

When you say, "NO", to an American, or even worse, "This is impossible," he or she understands you to mean, "I have so little respect for you that I am not even willing to try to work with you." This is nothing short of a declaration of war. It will almost certainly end up in an escalation and possibly even destroy the business relationship. There is a better way: Just use the same proven technique that Americans use themselves. Learn it quickly and easily in this 2-hour intensive online seminar.

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Learn how to give negative feedback and/or express a contrary opinion without making an enemy!

In American communication, negative feedback must be given in an indirect way, as part of a proven sandwich technique. To give negative feedback directly is typically seen as an act of war. The same thing is true of expressing a contrary opinion in a non-diplomatic way. For example, "yes-but" is perceived as an attack, and so is "I disagree" or "That's not true/right". There are also many other expressions that should be avoided. These include the following: "In my opinion", "I want/need", You must/may not", "ASAP", and "Thank you in advance," just to name a few. Learn better alternatives quickly and easily in this 2-hour intensive online seminar.

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Learn how to Manage Conflict and Avoid Escalations!

More than enough research has been done on conflict management in the USA to know what causes conflicts, how they can be managed and how they can be avoided altogether. The key to success lies in understanding that when a conflict erupts, at least one of the parties, feels like he/she hasn't been listened to, understood or respected. In this 2-hour intensive online seminar, you will learn how to manage conflicts with Americans, if they have already erupted, and how to avoid them easily, if they haven't. Master a set of proven response techniques quickly and easily.

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Anyone who works with Americans IN ANY ROLE needs this course!

Anyone who works with American customers, colleagues, suppliers and/or other important partners needs this training. Germans, especially, tend to believe that communication differences cause most of the difficulties they face in working successfully with American partners. That is not exactly the case, but the fact is that most of the underlying cultural issues in German-American business can be managed successfully, or at least improved upon greatly, by learning how to use proven rhetorical techniques and tactics, the exact same ones that Americans use themselves. In this 2-hour intensive SHORT SEMINAR, you will learn what to say and what to avoid once and for all. 

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American Business Culture

Keßlerplatz 13 a, Nürnberg, Bavaria 90489, Germany

0173 982 5695

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